SF State professor gives an insider’s glimpse into their fashion program

Dr. Amy Dorie joined our advisory board a little over a year ago. As do all of our board members, Amy’s background is impressive! She earned both a bachelor’s and a master’s degree from San Francisco State University’s Family, Interiors, Nutrition & Apparel (FINA) Department’s Apparel Design and Merchandising program in 2012.

A design and illustration by Amy.

Today Amy has her “dream job,” teaching in the same program she graduated from. Between graduation at SF State and landing a faculty position at SFSU, she left the Bay Area for a while to earn her PhD from Iowa State University. Along the way she won a number of accolades including the Teaching Excellence Award from the Graduate College at Iowa State in 2014 and the Best Paper Award from the American Collegiate Retailing Association in 2018.

Amy presenting her doctoral dissertation, which focused on
how consumers discuss fashion on social media.

Amy explains that transfer students will notice some overlap with classes they’ve had before, but mostly they will take upper division courses at the 300 level and above. These more advanced classes will offer new material to those who transfer from Cañada.

Besides the fundamentals, Amy explains that diversity, social justice and environmental sustainability are all central to the fashion program at SF State. Rather than being presented as separate courses, these topics are integrated into many of the classes, according to Amy. Accessibility is also an important new area for students, who learn to design for models with physical differences.

Amy with some of her students. Fashion students at SFSU present their designs at a live fashion show each year.

Amy has nothing but rave reviews for SFSU’s fashion program, as do our own faculty members who have gone through it, themselves. A large portion completed their bachelor’s, their master’s or both there. They include Ronda Chaney, Peggy Perruccio, Judy Jackson and Kathleen McCarney. Some have taught there over the years as well.

When asked about any interesting trends she has noticed in the fashion industry lately, Amy asserts “There’s a really interesting shift happening right now. Some of these new companies like Stitch Fix … are really changing the idea of how we’re shopping. You’re getting outfits—not just shirts, pants, shoes or a purse. … It’s a kind of mass personalization.”

As to our graduates, Amy enthuses, “We love getting your students! They always come so well prepared and enthusiastic and always do really well.”

More information about FINA here.

More information for transfer students here.