Pantone Color Institute has been selecting a featured Color of the Year (COY) for 20 years now. Designers of all sorts look to Pantone for guidance as to upcoming lines of clothing, accessories, home furnishings and more. Ultimately, however, it is retailers and shoppers who determine whether the officially declared color is adopted in the real world. Did this year’s COY make it into the retail stores and online channels? Here’s what we found.
This year’s COY is Living Coral (#16-1546), a somewhat darker version of the orangey-pink pastel we’re used to. Pantone describes it this way: “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” Some say orange hues in general are energizing and associated with a social, outgoing spirit. If so, this spring will be abuzz with vitality and sparkling conversation!
Have you seeing much coral out there lately? Have you bought anything in coral this season? Please tell us in the comments.
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