Department faculty Ronda Chaney, Peggy Perruccio and Kathleen Lorist attended the June show of the Fashion Market Northern California. This highly respected trade show happens right in our backyard—at the San Mateo Event Center—making it very convenient for Cañada faculty and students to check out. There you can get an insider’s view into the business of fashion—specifically how apparel and accessories make the transition from brand-to-boutique.

Kathleen checks out the fun socks on display at this colorful booth. Kathleen is dressed pretty colorfully herself!

This kind of understanding is a priority for the Cañada fashion program, which aims to teach students about the range of careers available to them after they graduate. The Introduction to the Fashion Industry course is specifically designed to go into depth on this subject by touring local design studios, manufacturers, contractors (so called “cut and sew shops”) and boutiques.

Even leather goods can be found at the FMNC show.

The FMNC trade show takes place five times per year and primarily serves buyers for retailers in Northern California and the Pacific Northwest. Exhibitors are typically fashion reps who show multiple brands, hoping to take wholesale orders on behalf of their clients from buyers attending the show. Typically the lines they are showing are for the upcoming season or even the one after that.

A quintessentially fall collection on display.

Ronda, Peggy and Kathleen got a sneak preview of what we’ll be seeing in local boutiques this fall. They also made new contacts with brand representatives who might be able to offer internships to our students or speak to our classes.

This exhibitor showed only scarves. It is not unusual for reps to focus exclusively on accessories or even on just one type.

Find information about future FMNC shows here.