Fashion Week in Milan is drawing to a close, after dozens of runway shows featuring Resort 2019 collections. But what is the Resort season anyway?
According to Leandra Medine of Man Repeller, Resort collections are also sometimes called Cruise, Holiday or Pre-Spring, but they all take place “after fall clothes have gone on sale but before spring clothes have been delivered to stores.” Resort merchandise typically ships in mid-November and continues to be seen at retailers at least through the winter holidays. Often the collections stay on the floor well into spring. This prevents a gap between fall and spring collections and means a long selling season. The best part for retailers? Resort pieces rarely go on sale.
Typically resort clothing is made of lighter-weight fabrics in brighter colors and is clearly intended for lounging on the beach, not going to the office. The target customer is someone who travels to warmer climes during the winter months. Those who live in warmer parts of the world, however, can sometimes wear Resort pieces year-round.
Following are a few highlights from the recent Resort 2019 shows: