Denim jeans have been around for at least 138 years, and there doesn’t seem to be an end in sight for this wardrobe staple. Today denim is a distinct fashion category—along with women’s ready-to-wear or resort—and multiple tradeshows take place around the world dedicated only to denim. More info here.

The oldest known pair of men’s jeans, manufactured by Levi-Strauss. Similar pairs were worn by hundreds of hopeful gold miners in the mid-19th century—many right here in California!
Film stars like James Dean and Marlon Brando inspired teenage boys in the 1950s to wear jeans.
Marilyn Monroe was one of the first women to take denim jeans from the practical to the fashionable.

Tech also appears to be a prominent direction for denim, as companies strive to keep jeans relevant by adding greater durability, moisture wicking and other features using the latest in textile technology. More about this trend here.

Function is becoming more important in the denim category. Nike is experimenting with some interesting high-performance denim textiles. (Photo: Getty Images)

According to some, higher performance denim will help the category compete with the phenomenon of athleisure (think the ubiquitous yoga pant). According to the Fashion Network, consumers are starting to have “athleisure fatigue,” which seems to have been reflected in 2016 sales. This is likely to bring denim back to the forefront on the runway and on the street. More about denim vs. athleisure here. Other denim trends for 2018 can be found here.

If you’re passionate about jeans, you might consider a career focused just on this segment of the fashion industry. Perhaps an idea to put in your back pocket for now …