Over 1,000 people came out for our 26th annual Artistry in Fashion event. Cañada College’s beautiful grounds hosted over 65 clothing, jewelry, and accessory vendors. The Fashion Design and Merchandising Department had over 100 student volunteers help run the event’s two fashion shows, Fashion Department Open House, execute our publicity plan, man entry tables, assist with vendor unloading and layout, and other tasks associated with the day.
The Cañada College Fashion Design and Merchandising students gained valuable experience by connecting with vendors and cultivating relationships that lead to internships, surveying booth layouts and evaluating them for the Visual Merchandising Course, working on event planning, connecting with our guests and more.
We had three student designers take advantage of our Emerging Designer option and gain firsthand experience with preparing product, merchandising, and managing their own booths. Devalois Designs, Paganoonoo, and Sunshine Zipit.
Linda Lee of The Sewing Workshop volunteered her time as our featured speaker. She connected with students at her booth, through a short demo in the Fashion Department’s Open house, and a full-length fashion show at the end of the day featuring designs made from her pattern line.
All in all the day was a huge success. The funds raised through the 2014 event allowed us to distribute nine $1,000 scholarships to deserving Fashion Design and Merchandising Department students and we hope to do the same with funds raised in 2015.